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Wednesday, August 15, 2012

Google Classroom finally hits the Philippines

Wide-Out Workforces Inc. has partnered with the top search engine Google to bring Google Classroom, which features five (5) full day of extensive seminar wherein leaders from the online industry are trained to become adept users of the leading online marketing tools specifically Google AdWords and Google Analytics.

In the Philippines, this is a rare opportunity to learn the latest, and experience first-hand the great tools of Digital Marketing and Web Analytics.

Google Classroom

Below are some of the topics that will be discussed during the 5-day stint of the seminar:

Google AdWords (Span: 2 days)

1.  Introduction to Online Advertising and Google AdWords
2. Understanding Online Statistics
3. Developing Quality Keyword Lists
4. Tracking Ad Performance
5. Advertising in a Down Economy
6.  Keyword List Optimization
7. How to use AdWords Editor
8. Understanding ROI (Return Of Investment)

Google Analytics (Span of 3 days)

1. Getting started with Google Analytics
2. Understanding Traffic Sources, Content, Visitors, Goals and E-commerce, Actionable sights and the Big Picture
3. Best Practices: Clean Data
4. Analytics Intelligence
5. Advanced Segments
6. Best Practices: Advertising and Marketing
7. Best Practices: Engagement and Conversion
8. Sharing with the Organization
9. How Google Analytics Work
10. Google Analytics Code
11. Administration
12. Measuring Conversion, Traffic, Content and Visitors
13. Managing Cookies and Tracking
14. Extracting Data

For more information and details, please visit Call +63 2 822 2755, or email at |